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controllerby resstel

Your company organized, under your brand, from first contact to final payment.

Controller is more than a CRM: it is the system that runs your whole construction and remodeling company, from the lead to the profit of every job. Sales, estimates, contracts, invoicing, projects and finances in one place. It carries your company's name and colors, and we set everything up for you in up to 14 days.

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Runs every day at our own company in OrlandoSupport in English and PortugueseYour data is yours
See it in action

Controller in 1 minute.

More than a CRM: the lead comes in on its own, the estimate and the contract come out ready, the client signs on the phone, and you see the profit of every project. All under your company's brand.

~1 minLeadEstimateContractPaymentProfit

Want to see inside? Watch the full demo (11 min). The screens are Controller running at Wall & Design, the founder's own custom furniture company, with test data or the company owner's data.

The challenge

You know how to build. It's the office that eats your time.

People who start on the job site and open their own company master the technical side. What holds growth back is the paperwork: leads lost on the phone, estimates in Word, printed contracts, late invoices and no idea of the real profit on each job.

Estimate requests come in from the website, WhatsApp and ads, and some never get an answer.
Each estimate takes almost an hour between photos, text and PDF.
Printed contracts, in-person signatures and prices that change with no record.
Invoices made by hand and payments nobody checks.
Forgotten follow-ups: the client signs with the competitor who called first.
End of the month and no idea if the company made a profit or just moved money around.
14 h/week

lost to non-productive work by construction professionals: searching for data, fixing mistakes, resolving conflicts.

FMI / PlanGrid, 2018
$177B

a year lost by the US construction industry to poor data and miscommunication.

FMI / PlanGrid, 2018
21×

more likely to qualify a lead when you respond within 5 minutes instead of 30.

Lead Response Management Study, 2007
The solution

One system, from lead to profit, without typing anything twice.

Each step feeds the next: the website request becomes an opportunity, the opportunity becomes an estimate, the estimate becomes a signed contract, the contract becomes a project and an invoice, and every payment lands in your financials.

1

Lead comes in

From the website, an ad or SMS, already tagged with its campaign and a call-back task.

2

Sales pipeline

Stages, follow-ups, site visits and SMS conversations in one place.

3

Estimate

A proposal with the design photos, emailed in minutes.

4

Contract

Generated from the project data and signed on the client's phone.

5

Project

Production checklist, install date and the crew's calendar.

6

Invoicing

Invoice with a payment link. What comes in is recorded automatically.

7

Profit

Budget vs. actual per project, monthly profit and ad return.

Done for you

You don't have to configure anything. We set up Controller with your brand, connect QuickBooks, DocuSign and SMS, import your clients and train your team. You keep ownership of your accounts and your data.

Under your brand

Your clients see your company, never ours.

Controller is delivered with your company's name, logo, colors and fonts. Estimates, contracts, emails and messages go out with your identity, and your team works in a system that looks like you.

Controller at Wall & Design, in Orlando: the brand's green and gold, in use every day.

Illustrative example: the same Controller with your brand's colors, logo and fonts.

What Controller does

Everything a construction company needs to sell and deliver.

Lead capture

  • Professional website and ad landing pages
  • Leads land in the pipeline with source and campaign
  • Call-back task and instant alert

Sales pipeline

  • Stages from first contact to signed contract
  • Alert for opportunities with no task
  • Lost reason recorded

Estimates with photos

  • Ready proposal with the approved design
  • Several rooms in a single estimate
  • Sent by email, with a copy saved on the client

Contract and e-signature

  • Complete contract generated from the project
  • E-signature through DocuSign
  • Payment schedule calculated automatically

Invoicing in QuickBooks

  • Invoice created and sent from the system
  • Client pays by card or ACH through the link
  • Payment recorded on the project automatically

Projects and calendar

  • Production stages through installation
  • Checklist, balance due and notes
  • Calendar for visits, follow-ups and installs

SMS with clients

  • Conversations from the company number
  • Saved replies and automatic first message
  • Phone alerts and US rules (STOP)

Financials

  • Suggested price based on cost
  • Budget vs. actual per project, with receipts
  • Monthly profit and bank reconciliation

Reports and team

  • Sales by source, type and period
  • Google and Meta Ads spend and return
  • Users with roles, permissions and a phone app
Real case

Put to the test at a custom furniture company in Orlando, every day.

Wall & Design builds TV walls, closets, kitchens and custom furniture in Central Florida. It was also created to test Controller in depth, in the real day-to-day of a company, and that is the flow you see in the video.

At Wall & DesignHow it works
Website and Instagram leadsGo straight into the pipeline with their source campaign and an urgent task.
First responseAutomatic SMS from the company number, within allowed hours.
EstimateProposal with project photos and several rooms, sent by email.
ContractGenerated from the project and signed on the phone through DocuSign. The PDF is saved.
InvoicingQuickBooks invoice with the contract attached. The payment is recorded automatically.
FinancialsBudget vs. actual per project and reconciliation with the bank statement.

Built by people in the trade

The people who built Controller also sell, build and collect every day. That's why it speaks the language of the job site, not of a software company.

Want to see it live?

In a quick conversation we walk through the flow using your company's own process, from lead to payment.

~24 hper month back for the owner, on average*
~$1,200per month in time saved, valuing the owner's hour at $50*
14 daysfrom first contact to Controller running in your company

* Resstel estimate for a company with 15 leads, 8 estimates and 3 contracts per month. Not a guaranteed result.

Pricing

Pick the size of your operation.

Every plan includes hosting, backups, updates, support and your brand in the system. No commitment on the monthly plan.

ControllerStarter
To organize sales when you're getting started.
$149/month
Setup: $490
  • Sales pipeline and clients
  • Tasks, follow-ups and calendar
  • Estimates with photos by email
  • Daily dashboard
  • Up to 2 users
  • Email support
  • Contract and e-signature
  • QuickBooks, SMS and Financials
  • Website and lead capture
I want Starter
Recommended
ControllerPro
The whole company running: sales, contracts, invoicing and profit.
$349/month
Setup: $1,490 · free on the annual plan
  • Everything in Starter
  • Contracts with e-signature (DocuSign)
  • Invoices and payments in QuickBooks
  • SMS with clients from the company number
  • Financials: budget vs. actual and monthly profit
  • Sales and ad reports
  • Professional website + 1 ad landing page
  • Up to 10 users with role-based permissions
  • WhatsApp support in English and Portuguese
Annual plan: $3,490/year (2 months free) + free setup: $2,188 saved in year one.
I want Pro
ControllerTurnkey
Fully done for you: everything custom, with monthly check-ins.
$899/month
Setup: $4,900
  • Everything in Pro
  • Unlimited users
  • Up to 6 h/month of custom changes
  • Custom website with up to 5 ad landing pages
  • Monthly results and ads meeting
  • Full migration of your old data
  • Priority support (reply within 2 business hours)
I want Turnkey
Pilot program

3 spots: 50% off the monthly fee for 3 months and free setup.

For the first 3 companies, in exchange for honest feedback and, if you're happy, a testimonial (published as a pilot client).

Claim a spot

QuickBooks Online, DocuSign and Twilio (SMS) are your company's accounts, paid directly to them. Guarantee: cancel in the first 30 days and we refund the monthly fee.

Getting started

From first contact to Controller live in up to 14 days.

1

First conversation

We learn how your company sells and delivers, and recommend the right plan.

2

Setup

We apply your brand, configure services, stages, contract and website, and import your clients.

3

Connections

We connect QuickBooks, DocuSign, SMS and your ads, always on your company's accounts.

4

Training

We train you and your team, and stay close during the first weeks.

What's yours, forever

  • Your data: export everything whenever you want.
  • Your QuickBooks, DocuSign and SMS accounts in your company's name.
  • Your brand and your contract inside the system.

Separate costs, paid directly to the services

  • QuickBooks Online and DocuSign: your company's plans.
  • SMS (Twilio): pay per message, usually a few dollars a month, plus the mandatory US registration, which we handle.
Frequently asked questions

Before we talk

Do I need to switch my QuickBooks or DocuSign?

No. Controller connects to the accounts your company already has. If you don't have them yet, we help you pick the cheapest plan that does the job.

Does it work on the phone?

Yes. Controller opens in the browser on your computer and phone, and can be installed on the home screen like an app, with alerts for new leads and messages.

Is the system in English?

Everything your client receives (estimate, contract, invoice, emails) goes out in English, with your brand. Your team's screens are in Portuguese today, and our support speaks English and Portuguese.

Is my data safe?

Each company gets its own system and its own database, with an individual login for every person and permissions by role. Access is encrypted (HTTPS) and our hosting and database admin accounts use two-factor authentication. See our security page.

Is my data locked in the system?

No. The data belongs to your company. You can export everything whenever you want, and your QuickBooks, DocuSign and SMS accounts stay in your name.

Is there a contract term?

Not on the monthly plan: cancel whenever you want. In the first 30 days, we refund the monthly fee. The annual plan comes with 2 months off and free setup on Pro.

Does it fit my trade?

Controller was built for companies that sell by estimate and deliver by project: millwork, cabinets, remodeling, flooring, painting, countertops, installations. In our first conversation we show how it fits your workflow.

Our story

Born from practice, not theory.

The idea for Controller came from looking closely at a family company with more than 20 years in business. Even with all the progress in technology, it was still managed the old way: everyone worked differently, information was scattered and no one had the full picture of the company.

Many tools were tried. The only thing that really worked was bringing everything the company needs into one place: sales, estimates, contracts, invoicing, projects and financials, with each person on their own login and each piece of information in its place.

To take the solution further, the founder opened Wall & Design, a custom furniture company in Orlando where Controller runs every day. Every feature exists because it was needed in practice. Today Resstel Solutions brings the same system to other companies, and Controller is the company's first solution.

Fellipe Resstel, founder of Resstel Solutions
Fellipe ResstelFounder of Resstel Solutions

Law graduate in Brazil and admitted to the Brazilian Bar (OAB), from a family that has run businesses for more than 30 years. Hence the care with contracts, processes and numbers in every part of the system.

30+years of entrepreneurs in the family
20+years of the company where the idea was born
Every dayin use at Wall & Design
resstelsolutions
controllerby resstel · management software
More Resstel solutions coming soon.
Let's talk

Tell us about your company.

We'll understand how you sell and deliver, and recommend the right plan. No strings attached.

WhatsApp(407) 632-5393
Emailcontato@resstel.com
Phone and text(689) 219-6195
Where we areOrlando, Florida · serving all of Central Florida

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